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Growing hospitality brings award-winning results

Published: 19th March 2020

Frasers of Egerton, a working 300-acre dairy farm and hospitality business owned by Adam and Lisa-Jane Fraser, have converted a redundant concrete barn into contemporary, flexible and energy-efficient accommodation, after receiving funding from AMC.

Over the past decade, Frasers has grown to include a 2 Automobile Association (AA) Rosette award-winning restaurant, guesthouse and boutique wedding and corporate events venue, as well as being a popular location for filming and photoshoots.

External shot of the converted barn

Reaping the rewards

Against a backdrop of rapid growth in the UK domestic tourism market in recent years, Stags Barn has welcomed a steady flow of guests since being open for bookings in September 2019 and is set to increase Frasers of Egerton’s annual turnover by 10-15 per cent.

The funding has also been invested in making the barn sustainable, featuring a 24kVA solar array, a rainwater harvesting system, an air source heat pump and high levels of insulation.

Interior of the converted barn 

With Stags Barn, Frasers can now accommodate 22 guests for corporate events, as well as groups of family and friends. Frasers is the perfect place for those looking for a unique destination for a weekend retreat, celebration or holiday, with many guests celebrating milestone birthdays, anniversaries and hen parties.

Lisa-Jane said: “We’ve steadily grown our core business by diversifying our dairy enterprise into an established destination venue over the past 25 years. As our hospitality business has grown, so too has the need for additional accommodation onsite so that we can broaden our customer base in a competitive market.

“The funding has enabled us to breathe new life into a redundant farm building and provide luxurious yet environmentally-friendly accommodation for guests, without having a negative impact on our working capital.

“AMC has remained firmly by our side for 16 years, taking the time to understand our business, which has enabled it to provide a funding package for this project that’s tailored to our needs.” Jon Drew, Regional Agricultural Manager for the South East at AMC, said: “With a booming staycation market in the UK, short breaks to the Kent countryside have never been more popular. Tourism is a real powerhouse sector for our regional economy, and businesses like Frasers of Egerton are flying the flag for the region by providing first-class accommodation.

“We’ve used our sector experience in helping rural businesses diversify their income and local knowledge to support the business in numerous ventures over the years, enabling them to achieve a sustainable long-term future.”

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